TJ Visa Gateway Meta Ads Lead Generation Campaign
Meta Ads Campaign Overview
TJ Visa Gateway required a targeted digital advertising strategy to promote its Belarus visa services and generate relevant customer enquiries through Facebook and Instagram.
The main objective was to reach people interested in overseas travel and visa assistance, clearly communicate the available service, and encourage potential customers to begin direct messaging conversations with the business.
Finspire created and managed messaging-focused Meta Ads campaigns with audience targeting, campaign optimisation, budget control, and performance monitoring.
The project included:
- Meta Ads campaign planning
- Facebook and Instagram advertising
- Belarus visa promotion campaigns
- Messaging conversation campaigns
- Audience research and targeting
- Ad creative and copy planning
- Campaign budget management
- Cost-per-result optimisation
- Campaign performance monitoring
- Lead and enquiry generation
- Performance analysis and reporting
The two highlighted campaigns generated a combined 220 messaging conversations with approximately LKR 7,030 in advertising spend. The blended average cost was approximately LKR 31.95 per messaging conversation.
The Challenge
The Solution
Business Results
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